If you are just getting started online, you may not even have a domain name yet. Even if you are established or have a domain, you might want to consider having Site by Nite help you manage your domain.
Your domain name is like your phone number or address. It is what connects you to the world of web surfers. Your domain name is just one component of your web presence, and without hosting or a website, it serves little value.
Who you register your domain name through can be a very important decision. Often times, people figure that all domain names are essentially the same, so it doesn't matter where you register it at. True, all domains are essentially the same, but that's where things end. Where your name is held is very important. Believe it or not, registrars can go out of business, and some are more reliable than others.
Site by Nite isn't a registrar... but then again, neither are many of the people who provide registration services. Site by Nite actual resells domain names for eNom, one of the largest domain name registrars around. In fact, they have historically been voted as the best registrar for domain name resellers.
eNom is also were many of the big domain name portfolio managers hold their domains. These are people or companies who hold thousands to millions of dollars worth in domain names, so you can feel pretty good about the security of your domain name.
You can of course register your domain name directly with eNom. There are benefits though to registering your domain name through Site by Nite. It will already be setup for your new website so you won't have to do anything... and you can actually register it through Site by Nite for less than going through eNom directly... that is, if saving money is of any concern to you.
And if you already have a domain name, you can transfer it over for Site by Nite to help you manage it. Again, your domain name will be held by one of the largest and most respected registrars in the indusrty, and everything will be setup automatically, and you might save some money as well.