You might be amazed to know that there are only a handful of universal fonts used on the web. This is why fancy headings on websites are made up of images, which requires a designer to create them separately in a graphics program. Any changes to them means new images must be created... so a simple change of words ends up being anything but simple. While nice looking, those headings are also less accessible to visitors with disabilities and search engines can't read the actual text.
The Site by Nite builder allows you to create rich, decorative headings that can be read by search engines and are still accessible. And you create these as needed in the builder so you can change them on the fly without needing an expensive graphics program or expensive designer. Again, hours of work done in minutes at no additional cost.