The web has opened up whole new markets, products, and services... many operating just online. While the cost and time needed to get some of these businesses up and running may be considerably less than traditional businesses, they still carry risk. Your concept may not work like you had hoped or be seen as needed. Or getting it online "tomorrow" instead of two or three months from now might be critically important.
Site by Nite allows you to get a site up and running in no time, tailored to the look and feel you need, and that immediately starts to build your brand. And it does this with a minimal investment and time. Once the concept proves itself, you can continue to run as is, or turn your attention to creating the custom web presence you want... all the while, your concept business is continuing to grow and prove itself, maybe even funding it's own development.
Site by Nite might even allow you to test multiple websites and domains along with different product or service configurations. Maybe you want to target different markets with the same offerings? Now you can fine-tune the messages with multiple websites instead of one-site-fits-all.