Who doesn't have or want a home-based business these days?! Experts have claimed for decades that one of the best ways to financial independence is working for yourself, rather than someone else. The Internet, more than anything, has opened up that potential.
But many home-based businesses start up as side projects. Often, there is little capital to fund the business. Most importantly though, home-based businesses need to present a professional image just like their more traditional counterparts.
Site by Nite gives the home-based business owner incredible power to create a brand identity that may rival more traditional businesses, and within budget. Sure, creating and managing your own site takes time... but until you are in a position to hire a designer or marketing staff, it is one of the most powerful tools you have to promote and grow your business. Just being able to provide potential customers or clients with your own email instead of you@some-giant-free-email-provider.com goes a long way to building credibility.
If your home-based business relies on ecommerce, then Site by Nite easily pays for itself. A traditional ecommerce setup with a merchant account, payment gateway, and credit card processor will easily run you $30-$50 a month or more (in addition to your site's hosting) without any sales, and transaction fees will be taken out of any sales you do make. You can add ecommerce to your Site by Nite site at no additional charge. In fact, it is available to you from day one.